As a small practice, we specialize in providing personalized service to each of our clients. We work as a team to ensure that you receive the best possible response every time you call, email or visit us in person. Our aim is to build relationships that go the distance and that evolve as your needs change.
“Make all you can, save all you can, and give all you can.”- John Wesley
Ava Levitsky
Ava graduated from Virginia Tech’s Pamplin College of Business.
Originally from New York’s Hudson Valley region, she grew up in the Town of Warwick, home to black dirt, apple orchards, and dairy farms. She became a volunteer firefighter at 16, earning both interior and exterior certifications and logging over 100 calls in two years. As a natural athlete, Ava was captain and coxswain of her crew team and played rugby in both high school and college.
Ava believes that financial peace relies on a strong foundation. She is thrilled to join Locker Financial Services and grateful for the opportunity to learn and grow with this experienced team.
Ava joined Locker Financial Services as an Associate Advisor in the fall of 2026.
Ava’s Credentials:
- B.S. in Financial Planning & Wealth Management from a CFP Board-registered program
- Member of the Financial Planning Association (FPA) throughout college.
- Judith A. Orrell FP Scholarship Recipient 2025 [Alzheimer’s Disease and Its Impact on Families]
- HERo’s In-Deed—Scholarship for Excellence in Community Service 2022
Off the Clock:
Ava’s hobbies include weightlifting, music, and outdoor adventures. When she’s not preparing for the CFP® exam, she can be found snuggling on the couch with her cat, Burunduk, or exploring Boston with friends.
Holly Deni
In 2008, Lauren Locker recruited Holly Deni to provide expert advice on Social Security and Medicare benefits and elder care planning for LFS clients.
Holly has completed studies toward a Certificate in Advanced Gerontology from Rutgers University. She also holds a Certificate in Fundamentals of Gerontology from USC Davis and the American Society on Aging.
Prior to joining LFS, Holly was a public librarian for over 20 years, working at libraries in MA, MD, CO and here in NJ. She holds a M.L.S. from Simmons College as well as a M.Ed. in Counselling and Psychological Services from Springfield College.
In her spare time, Holly is an dedicated knitter, walker and reader of fiction.
Jane Shu
Jane joined the LFS team part-time in 2022 after a short attempt at retirement. She has bachelor’s degrees in computer science and biology from Rutgers University and is a graduate of the NY Restaurant School. For many years, Jane owned and operated a successful local restaurant in NJ.
Her family includes a daughter happily practicing as a pediatric physical therapist and their rescue cat, Zinnia. When not working, Jane can usually be found curled up with a good detective novel, gardening and occasionally baking something wonderful.
Susan Murdock
Susan joined the LFS service team part-time in 2023 in an administrative position. She received her BA from Rutgers University and MS from Stevens Institute of Technology, both in computer science. Susan worked for several years in the tech industry before taking time off to start her family. She has since served in various administrative roles, most recently as a billing manager for a small investment firm.
With two grown daughters, Susan has adjusted to empty-nester life with her husband in Virginia. She enjoys spending her free time working in her flower gardens, growing milkweed for the butterflies, and enjoying her new grandson. She loves whipping up a batch of cookies to sweeten any day and accompanying her daughter to craft fairs to help with her pottery business.
The Pup Squad – Sargent Pepper and Abbey Rhoades
Sargent Pepper and Abbey Rhoades, both rescues from Cabo Rojo, Puerto Rico, are important to the success of our service team.
While they will not be able to provide you with any insights about the proper allocation of your portfolio, they have a lot of information to share regarding adaptability, joyous living and the gracious acceptance of treats.